Template Vs custom web design

Template Vs. Custom website design: What to choose?

As more and more businesses go online, having a website has become necessary for any company that wants to stay competitive. But with so many options available for website design, it can be difficult to decide whether to go for a template or a custom design. In this article, we will explore the pros and cons of each approach and help you make an informed decision for your business.

Template Design

Template designs are pre-made website designs you can customise to fit your business. There are a variety of templates available on the internet, ranging from free to premium options. Many website design and development companies offer template design services as a cost-effective option for small businesses.


  • Cost-effective: Templates are generally more affordable than custom designs, which can be a significant factor for small businesses on a budget.
  • Quick setup: Since templates are pre-designed, you can get your website up and running faster than with a custom design.
  • Tried and tested: Popular templates have been tested by many users, ensuring that they are user-friendly and have a good user experience.


  • Limited customisation: While you can customise templates to some extent, you may not be able to achieve the exact look and functionality you want.
  • Lack of uniqueness: Since templates are widely available, your website may look like many others out there.
  • Limited scalability: Templates may not be able to accommodate the growth of your business in the future, limiting your ability to add new features and functionality.

Custom Website Design

Custom web design involves designing a website from scratch to fit the specific needs of your business. A website design & development company can work with you to create a design that reflects your brand identity and meets your business objectives.


  • Unique design: With a custom design, your website will stand out from competitors, which can help to build brand identity and attract customers.
  • Flexibility: With a custom design, you can add any features and functionality you need, making it a scalable option for businesses looking to grow.
  • Better user experience: A custom design can be optimised for user experience, resulting in a website that is easy to navigate and pleasant to use.


  • Costly: Custom design can be more expensive than template design and can be a significant investment for small businesses.
  • Time-consuming: Custom designs take longer to create than template designs, which can delay the launch of your website.
  • Complexity: Custom designs require a high level of technical expertise, which can be challenging for businesses without in-house technical expertise.

Choosing the Right Option For website design

Choosing between a template and a custom design depends on several factors, including your business objectives, budget, and timeline. Here are some guidelines to help you decide:

  • Budget: If you have a limited budget, template design may be a better option, as it is more affordable. However, if you have a larger budget, custom design may be a better investment for the long term.
  • Timeline: If you need to launch your website quickly, template design may be a faster option. However, if you have more time to invest, a custom design can be more beneficial in the long run.
  • Brand identity: If you want a website that reflects your unique brand identity, a custom design is a way to go. However, if you are willing to compromise on uniqueness, template design may be a suitable option.
  • Future growth: If you anticipate that your business will grow in the future, a custom design may be more scalable, as it can accommodate new features and functionality as needed.


In conclusion, choosing between a template and a custom design depends on your business objectives, budget, timeline, and brand identity. Template design can be cost-effective and quick, while custom design can provide a unique design and better user experience. A website design and development company can work with you to determine.

Leave a Comment

Your email address will not be published. Required fields are marked *

Don't Miss Out on your Business Resources
Get the latest business resources on the market delivered to you digitally as per your need.